Roofing Marketing That Sticks

Grow Your Roofing Business in
New Jersey

If you’re relying on recommendations to attract new customers to your New Jersey roofing business, you’re missing valuable growth opportunities. A professional roofing company advertising campaign can spread the word about your services much more effectively. If you’re ready to take your roofing marketing to the next level, talk to the team at Beasley Media Group.

Why Choose Beasley Media Group?

We have an experienced marketing team dedicated to helping your business connect with customers. We understand the roofing industry and how to create advertising campaigns that can effectively promote your business and engage an audience.

As a multiplatform media company, we can offer you more than a standard marketing agency. We can also promote your business on our media platforms, including local New Jersey radio stations and podcasts. Owning these platforms lets us reduce the time between development and placement and take advantage of the best marketing opportunities, like local weather events.

Our commitment to you continues after we implement your campaigns with careful tracking and measurement. We use advanced data analytics to track key performance indicators and report your campaign results. We can then use this information to adjust our strategies and improve future campaigns.

Reach Homeowners Before the First Drip

How Our Advertising Services Can Help Your Roofing Business

Our professional advertising solutions can benefit your roofing business in the following ways:

Increasing awareness of your business. Our advertising tells people about your business and the roofing services it offers.
Building trust and credibility. We can promote your commitment to quality and customer service to improve your reputation.
Differentiating your business from your competitors. We can help your business stand out and increase the chances that locals will choose you over your roofing rivals.
Raising awareness of maintenance services. Our ads can promote roofing services that some people may not realize they need.
Humanizing your business. By promoting you, your employees, and your satisfied customers, people can see the human side of your business and feel more connected to it.
Improving brand recall. We can encourage people to think about your business when they need roofing services in the future.
Increasing sales and customer base. All these benefits work together to boost your sales and generate more leads.

Proven Strategies for Marketing Your Roofing Business

Your local community's roofing needs change with the weather, so it makes sense to release weather-triggered campaigns that promote relevant services at the right times. We can create compelling weather-triggered campaigns and implement them fast to capitalize on market interest. Some weather-triggered campaign ideas include:

We can create weather-triggered campaigns that launch ahead of forecast weather events to show your business is proactive. We can also develop weather-triggered ads that launch during or after weather events to show you're responsive to your community's needs and help you generate more storm damage leads.

Leak repair service ads triggered by rainstorms

Ads offering complimentary roof inspection triggered by severe thunderstorms, hailstorms, or hurricanes

Ads offering free roof insulation checks triggered by spring temperatures fall to a certain level

Gutter preparation service ads triggered by windy fall weather

Promoting Testimonials to Build Trust

Testimonials are an incredible tool for building consumer trust. Studies show 72% of people trust businesses more after viewing positive testimonials, and 88% of people trust testimonials as much as recommendations from their friends and family members. Since testimonials are so persuasive, it makes sense to integrate them into your roofing company advertising campaigns.

We can identify existing testimonials that effectively promote your quality services, professionalism, and customer care. We can also source new testimonials and connect with past customers who may be willing to speak positively about your business on camera. Using testimonials in print, audio, and video ads can help you build your reputation and customer base.

On-air Endorsements

from trusted local radio hosts deliver the kind of word-of-mouth credibility money can buy. When a familiar voice backs your business, listeners pay attention.

Social Testimonials

featuring happy customers go a long way, especially when they're local. Before-and-after shots or short videos showing off your crew's craftsmanship also help future clients picture themselves working with you.

Co-branded Campaigns

pair your name with Beasley's long-standing credibility. Leverage our radio stations and on-air personalities to get a leg up on your competition.

Targeting Locals in Your New Jersey Area

We can use various strategies to ensure your ads reach people within your local area. For example, we can position your ads on our New Jersey radio stations, including WMTR, WDHA 105.5, and WJRZ FM. We can also use target segmentation to ensure your advertisements only appear on the feeds of local social media users.

Targeting strategies are more cost-effective for your business because you’re not paying to present your advertisements to people outside your service area. They can also increase your response rates, as people are more likely to respond to ads that are relevant to them.

Geofencing

We use location data to fence in high-value areas like storm-damaged neighborhoods and aging home clusters. It's how we make sure we serve your mobile ads to the homeowners you want to work with most.

Address-based Targeting

Want to reach homeowners with 20-year-old roofs in hurricane-prone areas? No problem. We can target by property age, square footage, and even roof type with the right address data.

Contextual Targeting

Catch people in the research phase. As soon as local residents type "roofers near me" into Google, we'll make sure your ads pop up front and center.

Behavioral Retargeting

If someone clicks your ad or visits your website but doesn't convert, there's still hope. We can stay in front of them with reminder ads that close the loop.

Celebrating Your Achievements with Before and After Advertising

Before-and-after advertising helps your community understand how your business could transform their property. This type of campaign demonstrates the difference your roofing services make and the quality of your services. Before-and-after advertising can stand alone, or we can integrate it with customer testimonials.

Before-and-after advertising is ideal for visual advertising platforms, including:

Streaming Video Ads

Air professional, non-skippable commercials on popular streaming platforms like Hulu and Roku, so New Jersey residents can see the impressive results of your roofing work.

Social Media Posts

Share before-and-after images with customer reviews to build trust and drive traffic to your website. Timelapse videos showcasing your quick, professional installations can also capture attention.

Website and Mobile Display Ads

Feature stunning before-and-after transformations in interactive banner ads on high-traffic New Jersey websites and mobile apps.

Homepage Takeovers

Make a bold statement with a full homepage takeover on one of our popular Boston radio station websites, ensuring maximum visibility for your brand.

Integrating Digital and Audio Marketing

Integrating digital and audio roofing marketing campaigns helps maximize the impact of your advertising efforts. Digital campaigns reach people while they’re online and interacting with their devices. When they put them down and switch to audio forms of entertainment, such as when they’re driving or working out, they can connect to your audio marketing efforts.

Digital and audio marketing both offer high levels of engagement, but they become even more powerful when they’re integrated. People are more likely to recall and act on ads they engage with through different mediums.

Radio Advertising

Reach listeners who tune into New Jersey's top stations every week through on-air shout outs and commercial breaks.

Contests and Giveaways

Boost excitement around your brand by sponsoring the contests and giveaways our fans love.

Event Sponsorships

Show you're involved in the New Jersey community by sponsoring local events like concerts and charity fundraisers.

Audio Streaming Advertisements

We might have been raised on radio, but that doesn't mean we don't stream our audio too. Reach listeners on their favorite podcast and music streaming platforms like Spotify, Pandora and our very own bPod Studios.

Contact Beasley Media Group for All Your Advertising Needs

To grow your roofing business the easy way, contact the team at Beasley Media Group. We’d love to chat more about our marketing services and how they can give your business a competitive advantage. Let us take care of your advertising so you can focus on delivering high-quality roofing services to homes and businesses across New Jersey.