Retail Advertising Solutions for New Jersey Businesses
New Jersey Retail Marketing That Drives Foot Traffic and Sales
Brick-and-mortar retail stores are still very popular with shoppers despite the constantly increasing popularity of online stores. Seeing a product in person, holding it in your hands, and trying it out before committing to buying it can motivate people to shop in stores rather than online. However, that doesn’t mean that retail stores can’t use digital tools to boost brand recognition, drive foot traffic, and sell more. A marketing strategy that combines traditional methods like radio and billboards with modern online approaches can help a physical store get more people interested in its products.
New Jersey Retail Marketing, Done Right
Collaborating with a multiplatform media company like Beasley Media Group can help you achieve that. We started over six decades ago with a single radio station and evolved into an organization with a proven track record of helping our clients achieve their marketing and advertising goals. We now operate 57 radio stations across the country, including several in the New Jersey area. This, combined with other tools like our digital and event marketing solutions, can help us create a multi-dimensional marketing approach to help retail businesses thrive.
Seasonal Campaign Strategies
One of the keys to achieving success in the retail space is being able to capitalize on key shopping periods. These include the holiday season, Memorial Day weekend, Black Friday, back-to-school season, as well as any end-of-season discount period. People generally love to go shopping during these periods, as they have the spare time to do it and can get great discounts. The key is getting them to choose your retail store over similar others, and Beasley Media Group’s multiplatform approach can help you achieve that.
These are some of the strategies we can use to help you make the most out of each shopping season:
- Radio Campaigns - Beasley Media Group's New Jersey radios cover a wide range of people. For instance, WCTC, also known as Fox Sports New Jersey, is a sports radio station that broadcasts on both AM and FM. It's popular with Jersey-based sports fans of all ages and mostly caters to a male audience, making it the ideal place to advertise a sports or male-oriented retail store or product. Adding radio spots during peak driving hours can help raise awareness as well as motivate people to visit your store by offering them limited-time discounts.
- Digital Solutions -The internet is a powerful advertising tool, and retail stores can use web ads to target specific groups of people on various occasions. For instance, retail stores selling back-to-school items can show web and social media ads to New Jersey residents between the ages of 25 and 45, who are most likely to have school-age children. These ads can incentivize them to visit the store with special offers and discounts. Additionally, stores can use geo-fencing and show mobile ads to people living within a five-mile radius of them and use limited-time offers to convince them to visit.
- Event Marketing -Beasley Media Group can also help host a wide range of events, including festivals, concerts, and charity events. We'll use our other advertising channels, such as radio and web ads, to promote your event and raise local awareness. This can help leverage our local influence to help you achieve your goals. For instance, you can host an event at your location, making the start of the Holiday season. Visitors can be greeted with a free hot cocoa and get significant discounts on Holiday gifts.
Traffic-Driving Promotions
Beasley Media Group’s mix of digital and audio marketing solutions can get lots of people through the doors of your New Jersey retail store. We use all the above-mentioned tools, such as radio, internet ads, and local events, to get Jersey residents curious and interested in what you have for sale.
Radio can help people find out who you are, what your location is, and what you’re selling. Then, geotargeted and geo-fenced internet ads can help develop a sense of urgency through discount countdowns and limited-time offers. Lastly, hosting events to mark special occasions, such as end-of-season sales, can get even more people to come visit.
Digital + Audio Integration Benefits
Some specific benefits that come from integrating audio and digital advertising include:
- You reach wide but target specifically. Mixing traditional radio advertising with modern digital solutions can help you cast a wide net while also being specific about who you target. Radio can appeal to a wide range of people within a geographical location while geotargeting and geo-fencing can help reel in those who are most likely to be interested in what you're selling.
- It can help make you an integral part of the local community. It's essential for a retail store to be perceived as a local landmark. By advertising on multiple platforms, you can create a sense of familiarity with Jersey residents.
- It's easy to review and adjust. Successful campaigns usually need constant tweaking to keep up with the times. Digital media analytics tools can help you review your results and adjust when needed.
Retail Businesses We Serve
Beasley Media Group New Jersey works with a wide range of local retail businesses, including:
- Clothing and fashion boutiques
- Home goods and furniture stores
- Electronics and specialty retailers
- Health, wellness, and beauty shops
- Sporting goods and outdoor gear
- Pop-up and seasonal businesses
- Shopping centers and local franchises
No matter your size or sector, we build campaigns that reflect your brand and respect your budget.
Talk to Us at Beasley Media Group To See How We Can Work Together
If you want to make your New Jersey retail store stand out among increasing competition, you’ll need to find multiple ways of connecting with your target audience. Partnering with a multi-platform media company can be a great way to achieve that, as it can give you the variety you need to appeal to as many potential clients as possible. This is exactly what Beasley Media Group can do for you and your retail establishment. Contact us today to learn more about who we are and what we do.