Break Through the Noise in a Competitive Market
Advertising Industries in New Jersey
Are you looking for a specialized advertising agency for your New Jersey business? Choose Beasley Media Group for creative industry marketing solutions to promote your brand. We integrate traditional radio with digital audio to connect you with diverse audiences. Our various business sector marketing plans cater to your specific needs. Discover how we can double your campaign goals with industry-specific resources.
Who We Are
Beasley Media Group began as a single AM radio station in North Carolina in 1961. Our brand grew into a multiplatform company broadcasting over 59 radio stations in the United States. We expanded our reach across 14 U.S. markets and have helped over 100,000 businesses connect with their local communities.
Our Industry Expertise
We offer over 60 years of expertise in various industries across the nation. We develop effective marketing strategies to elevate businesses like yours. We provide specialized advertising for the following sectors:
Business sector marketing
Reach your target audience and promote your finance, insurance, credit union, or legal services with us.
Home services marketing
Choose us to build brand awareness for your home services, including HVAC, plumbing, and roofing.
Entertainment & event marketing
We help promote special events, including concerts, charity auctions, sports, festivals, and more.
Retail marketing
From grocery to furniture stores, we help you grow local retail business in New Jersey.
Common Industry Challenges
Running a business in New Jersey takes a lot of effort and determination. It takes patience and perseverance to navigate the challenges of building your brand. Here are some common challenges many industries experience and how we help you navigate them.
No Traffic to Your Web Page
Have you noticed a dip in web traffic? Or is no one visiting your website? Your New Jersey business may need a website and keyword retargeting.
Search engine optimization helps boost your brand’s visibility on search engine results pages (SERPs). We also provide geo-fencing services to create virtual boundaries that target potential clients when they are in your area. Increased web traffic generates more conversions, whether you want clients to submit a contact form or purchase a product online.
Lack of Brand Awareness
Whether your company is brand new or you've been around for years, brand awareness is vital to keeping your business alive. Brand awareness helps you stand out against competitors. We create custom brand awareness campaigns based on what works for your industry. We offer traditional radio and streaming audio ads, social media marketing, and video production. Our solutions keep your brand in the minds of consumers.
Low Online Sales
Online shopping is increasingly popular, but a poorly curated e-commerce page can hurt your business. The same issue can affect your business if you require clients to schedule appointments online. Choose Beasley Media Group to improve your web page and increase conversions from consumers who visit it.
Trouble Finding New Customers
Attracting new customers can be challenging for businesses in New Jersey, where competitors dominate the market. Your brand may be unique, but your content may lack the optimization needed to reach specific audiences. We provide advanced targeting capabilities to find potential clients based on their interests, behaviors, and demographics.
Low Social Media Engagement
Your business' social media presence can solve many industry challenges, like lack of brand awareness or low sales. However, if your social media pages lack eye-catching images or compelling content, you may experience low engagement. We offer unique social media solutions, from optimization to advertisements, to boost your presence and generate more likes and follows.
Unsuccessful Product Launches or Events
Poorly promoted product launches or events lead to low sales and audience attendance. This challenge can be difficult to overcome if you work in the entertainment or retail industry. Beasley Media Group can help with captivating promotions that boost your product or event visibility. We also offer creative advertising solutions through station-hosted events or product endorsements with our radio stations.
Our Effective Marketing Solutions
Beasley Media Group offers custom industry marketing solutions to promote your New Jersey business. Get real results like these when you create a specialized advertising campaign with us:
Generate an Efficient Cost-Per-Action (CPA) Marketing Plan
Our innovative geo-fencing and site retargeting helped a local gym attract new customers searching for unique fitness features. We helped this company reach a $33.08 CPA over eight months.
We also ran a programmatic campaign for an online bank to drive web traffic and increase applications. We continuously optimized their campaign, which delivered a weekly CPA improvement to reach their $250 goal.
Increase Your Click-Through-Rates (CTR)
A local insurance company had difficulty getting customers in-store and online. Our search and keyword retargeting helped drive more traffic to their sites and doubled their CTR goal to 0.20%.
We helped a local chiropractor increase visits to their website and facility with category contextual retargeting. This marketing solution finds potential clients based on specific keywords they search. We targeted individuals in the area suffering from back pain and injuries to deliver a 0.21% CTR in just one month.
Boost Your Geo-Fence Conversions
A regional grocery store wanted to stand out against its competitors. We applied a comprehensive geo-fencing strategy to target their geographic location. Our retail marketing solution helped generate 564 geo-fence conversions.
Exceed Your Campaign Goals
Our custom industry marketing solutions help our advertisers exceed their campaign goals. We helped a local home improvement store more than double its goal of promoting a limited offer. We boosted a local car dealership's brand awareness while more than doubling their goal through geo-fencing and retargeting. We helped a hotel reach its desired tourist audience and more than tripled its campaign goals through mobile geo-optimization.
Our Industry-Specific Resources
When you create a custom marketing plan with us, you get over 60 years of industry expertise. We collaborate with you to design a campaign specific to your business sector. We offer the following digital solutions to promote your services:
- Targeted display ads
- Video advertising
- Social media marketing
- Email marketing
- Streaming audio and podcasts
- Search services and web optimization
Find Industry Marketing Solutions With Beasley Media Group
Boost your sales and brand awareness in New Jersey with Beasley Media Group. We develop specialized advertising for your industry that doubles your CTR, CPA, and local reach. We help you maximize your budget with our efficient industry marketing solutions. Contact us today for expert advice on business sector marketing. Our advertising specialists are ready to help you achieve your goals.