Performance-Driven Marketing in New Jersey
New Jersey - Advertising Services
When you own a business in New Jersey, whether it’s online or through a brick-and-mortar building, a product, or a service, it’s important to have an advertising campaign. Advertising is a way to let new customers know what you provide, remind existing customers of your offerings, and build brand awareness.
One of the keys to a successful advertising campaign is to target your specific audience. For instance, if you sell trendy fashion accessories, you want to target demographics wanting to wear them. Or, if you have a home construction business, you want to target homeowners. Putting your ads in the right place is crucial so the audience can relate to the product or service.
Advertising is a constant task that requires a lot of work and adjusting to ensure a return on investment (ROI). When you partner with Beasley Media Group as your ad agency, you can stay focused on running your business and let us do the work of creating and managing your advertising campaign to help build brand awareness and ultimately increase sales.
How the Beasley Media Group Creates Your Advertising Campaign
Our team of professional copywriters, voice talents, videographers, and graphic designers uses several channels to advertise your New Jersey business. Our goal is to create an avenue of touchpoints for your target audience, whether they visit your store, click on your website, or sign up for your newsletter. We accomplish this by using multiple advertising media channels. Beasley Media Group offers the following advertising services and solutions:
Radio Advertising
Email Marketing
Podcast Advertising
Streaming Audio Ads
Display Ads
Social Media Ads
Audio Ads
Video Ads
CTV/OTT Ads
Quu Ads
SEO
Web Development
We Develop Platform-Specific Audience Profiles
When you target an audience, you’re reaching a broad group of potential customers who may be interested in your product or service. Targeting a specific audience is essential to an advertising campaign. In addition, we need to target a specific audience, one who will ultimately make the buying decision. With a specific audience in mind, we create an ultra-personalized message that results in higher conversion rates.
Audience profiling helps us create an advertising campaign that creates solutions, like needing new running shoes for a marathoner or a new audio/visual setup for an event center. We find the problem and pain point of the audience and build the advertising campaign to create solutions they’ll respond to. Our team knows exactly which platform to place ads on and how to adjust the ad to the various platforms, from radio ads to display ads.
Our Team Uses Creative Methods for Advertising
Because we have a large team of talented advertising specialists, we create ads that attract customers’ attention. Voice talent is essential for radio and video ads. Creative copywriting grabs attention. Rich graphic design catches customers’ eyes. Our team collaborates to use all this talent to curate the ideal advertising campaign.
In addition, we understand that each platform requires a different advertising approach. For instance, a pre-roll streaming ad needs to capture the customer’s attention within 15 to 30 seconds. However, with social media ads, we create more of a conversation piece, as social media is about social connection. We use a different approach for each platform while still sending your brand’s message.
How We Measure Results of Your Advertising Campaign
How do we know if your advertising campaign is effective? We use specific measurement tools, metrics, and attributions to help measure the ROI of your advertising campaign. Key performance indicators (KPIs) measure quantifiable data to see how effective the campaign is. With KPI data, we can see where the strengths and weaknesses of the campaign are and make adjustments to compensate and move forward toward increased ROI.
In addition, we use attributions to see which platform has the highest touchpoint rate resulting in a conversion. Is our advertising on social media creating more conversions than radio ads? If so, then we stay strong on the social media ads while adjusting the radio ads to create more conversions. Many platforms that we use, like Google Ads, have many measurement and attribution tools that help us adjust the ad campaign as needed.
As you can see, running, managing, and adjusting an ad campaign takes a lot of time and knowledge of how the various platforms work. Let our team at Beasley Media Group take the burden of a full-time advertising campaign off your shoulders so you can focus on the day-to-day running of your New Jersey business.
We Integrate Across all Beasley Media Group Platforms
With an advertising campaign, it’s essential to get your brand’s message consistently across multiple channels. We incorporate advertising integration to create a unified message, whether it’s in a newsletter, connected TV ad, display ad, or streaming radio ad. While we need to share the brand message, we make adjustments to the format to ensure we capture the attention of the target market.
For example, if you offer a house cleaning service to a local New Jersey neighborhood, an on-air radio ad along with social media ads will be most effective for that target audience. However, if you sell a product or service that is worldwide, we will place ads on connected TVs, streaming radios, display ads, and through video ads. Our team adjusts the advertisements to your unique business and audience.
Talk to an Advertising Specialist
Are you ready to jumpstart your advertising campaign? Talk to an Advertising Specialist at Beasley Media Group to see how we can help you build your New Jersey business. Once we consult with you, we’ll give you a custom proposal based on your specific advertising needs. We look forward to being your partner for your advertising campaign.