New Jersey - CTV/OTT Services
If you have a business in New Jersey, you need to advertise it to your target audience for the best results. One of the cutting-edge ways to reach your demographics is through advertising on CTV/OTT platforms. A connected TV (CTV) streams content through the Internet to a smart TV or any device connected to the Internet. CTV advertising places ads on connected television to boost brand awareness and ultimately drive sales.
OTT, over-the-top, is advertising on internet-connected devices independently of traditional TV. Many OTT ads are placed on paid subscription services such as Netflix, Amazon Prime, Disney+, and Paramount+. While many of these streaming subscription platforms have ad-free streaming, the rising cost of ad-free subscriptions is driving consumers to choose to lower the cost of the streaming services that have ads.
Take advantage of advertising on CTV/OTT platforms to catch these consumers who are willing to listen to and watch your ads for a reduced subscription cost. Advertising through CTV/OTT platforms is time-consuming and takes knowledge of how the system works. Let our experienced team of CTV/OTT advertising professionals at Beasley Media Group do the work of this essential aspect of your overall marketing campaign for your New Jersey business.
What Are the Benefits of CTV/OTT Advertising to Boost Your Business?
Millions of people use streaming services for entertainment. According to Industry Reports, CTV spending increased nearly 200% since 2020, with businesses spending nearly $3 billion on this unique form of advertising. Nearly 98% of these ads had completion rate metrics, showing how relevant the ad content was to the consumer.
When content is relevant and displayed through a platform your target audience uses, you’ll see an increase in conversion rates that equates to a boost in sales. Beasley Media Group understands how to create the perfect CTV/OTT ad. We use rich graphics, engaging videos, and voice talent that capture the audience’s attention to boost your New Jersey brand’s awareness.
Who's Watching?
About CTV/OTT Audience Demographics
Did you know that nearly 88% of U.S. households watch TV through a connected TV? Consumers are opting to cut their traditional cable services for the diversity and flexibility of watching streaming TV or streaming music via the internet.
Your target audience for CTV/OTT advertising is Gen X (born between 1965 and 1980), Millenials (born between 1981 and 1996), and Gen Z (born between 1997 and 2012). Don’t rule out the Baby Boomer generation as they migrate away from traditional TV and cable to subscription-based streaming on connected TVs.
Are you offering a service or product that young urban New Jersey consumers want? Or is your target audience young families? Once you know your demographics, we can curate the perfect ad to target them. If you’re unsure of your target audience, our experts at Beasley Media Group will help you determine the ideal demographics for your New Jersey business.
CTV/OTT Targeting Capabilities
One of the great aspects of CTV/OTT advertising is its diversity. We can dial into an ultra-local New Jersey audience, even by neighborhood, or broaden the reach to the larger New Jersey area. We can fine-tune your ad to cord-cutters (those who have cut their cable and traditional TV providers) by area code and location. We can also adjust ads to align with their interests based on their watching history and what consumers in a specific area are interested in.
For instance, your New Jersey shore business may want to target a different demographic than your Glen Ridge or Bella Vist Country Club members. We will make any adjustments to your ad for the target audience. As CTV/OTT advertising is fluid and flexible, we can adapt to the targeting capabilities while still following the attribution metrics that result in a return on investment (ROI) for your New Jersey business.
CTV/OTT Ad Format Options to Target Your Audience
CTV/OTT advertising requires precise timing of placement and showing to be effective with your audience. Our experts at Beasley Media Group understand the ad format options and their effectiveness and will place the ad accordingly. Ad format options include:
Pre-roll ads:
A pre-roll ad is placed at the beginning of the show about to be played. Placing a pre-roll ad is effective because the viewer is generally already settled in to watch the show and will most likely watch the pre-roll ad with interest.
Mid-roll ads:
Mid-roll ads are placed at a natural break in the show, about midway through. While mid-roll ads can catch the attention of the viewer as they are already engaged in the content, they can also be disruptive. Our expert ad professionals at Beasley Media Group know how to craft the perfect mid-roll ad to capture attention.
Post-roll ads:
Post-roll ads are placed at the end of the streaming content. While some viewers may be fully engaged and want to see the ads relevant to them and the show they just watched, others may turn it off. The key to a successful post-roll ad is relevant content with catchy voice talent and video.
How We Measure Results
We want you to know your marketing dollars are working with CTV/OTT advertising. Our team measures touchpoints, KPIs, and conversion rates to see how effective the ad campaign is. Through metrics and attributions (conversions to sales, sign-ups, or traffic to your website), we can see which ad and placement is most effective. As advertising is fluid, we will adjust the message and format as needed for seasonality, product launch, or plain old brand reminders.
We bring a live and local focus to our radio stations, delivering news, sports, entertainment, and music to consumers. You can use our local community engagement to your advantage to build brand awareness and increase your revenue.
Our listeners tune in to these AM and FM radio stations at work, the gym, during their commutes, or any place where the radio plays. Our audience targeting lets you pinpoint a specific demographic to build brand awareness. You can also broaden your reach to everyone if it suits your needs.
Integrating Streaming TV Advertising With Other Beasley Platforms
One of Beasley Media Group’s advertising strengths is the ability to integrate CTV/OTT advertising across all streaming platforms. From broad-range subscription services to localized ones, we will get your message across various platforms. While we maintain the brand message and image, we also adjust and tweak it a bit for the platform to target your New Jersey’s business audience.
Launch Your CTV/OTT Campaign
Let Beasley Media Group be your New Jersey ad agency so we can launch your CTV/OTT streaming TV advertising campaign. Our team members are experts in all the nuances of running an effective CTV/OTT campaign to drive traffic to your website, boost your online sales, and build brand awareness. Get CTV/OTT Pricing at Beasley Media Group to learn more about this innovative form of streaming advertisement.