New Jersey Display Advertising That Drives Real Results

Cut Through the Noise with Banner Ads Built for Visibility, Engagement, and Conversion

Digital display advertising continues to grow as a powerful tool for reaching customers and prospects, now making up nearly two-thirds of global ad spending, according to eMarketer. The shift to online and away from traditional offline advertising means that brands must develop data-driven strategies to choose the right time, place, and format for their targeted display campaigns.

Navigating the transition becomes even more important with the expansion of options for programmatic retail media, which is growing at almost 30% a year, according to various programmatic industry reports. Programmatic services give advertisers a balanced playing field for reaching the right audiences.

Beasley Media Group in New Jersey can help take your broadcast advertising spending and amplify it further through digital display advertising and banner ads.

Network Reach and Site Profiles

Beasley Media Group reaches over 30 million consumers weekly across diverse media platforms, including radio, online, email, newsletters, apps, and beyond. Our strategists will help you design integrated campaigns that reach your audiences wherever they spend their time.

In addition to broadcasting opportunities, work with us to build compelling messages across various formats:

Website display ads: Website display ads, including interactive banner ads, full homepage takeovers, and other tactics to highlight your business on station websites in New Jersey or other markets where we broadcast. We can help design static graphics, animated visuals, and videos to fit all specifications.
App display ads: These ads enable you to reach customers on their cellphones via station apps. We can also accommodate graphics, interactive ads, or video formats.
Targeted display ads: These use techniques such as contextual targeting, site or keyword retargeting, and geofencing, Beasley can help build targeted display ads that pair with consumer interests, locations, demographics, and behaviors.
Omnichannel display: This offers dynamically served ads via targeted email or newsletter campaigns, allowing you to capitalize on the opt-in nature of the communications.

Targeting Capabilities and Audience Segments

Digital display advertising gives brands valuable insights into the interests, behaviors, and demographics of customers and potential customers. These efforts take on various forms, such as:

Advanced targeting

This involves collecting data on interests, behaviors, demographics, and more to identify and engage with new customers. These customers may not have engaged with your brand yet, but they fit the profile of the ones you are trying to reach.

Geo-fencing

This is where you can create a “virtual boundary” around a specific geographic area, such as a store, a specific event, or a competitor’s location, and then track movement within the area based on GPS, Wi-Fi, or cellular signal. Ads can then be served to opted-in customers via websites or mobile apps.

Addressable geo-fencing

Similar to general geo-fencing but focusing instead on specific households or businesses within the area for precision delivery of display or other ads.

Retargeting and Sequential Messaging

Engaging with customers requires persistence, since the first attempt to target them with messages may not land. That’s where retargeting comes into play. Beasley Media Group can help your brand utilize forms of retargeting. One example of this capability is keyword search retargeting, which involves directing ads to customers who may have used certain keywords with search engines.

Beasley can also help you with sequential messaging, which involves delivering targeted messages over time in a specific sequence to address customers at the right moments in their buying journeys. With our expertise in digital marketing and data analytics, we can help create sequential messages for your campaign.

These strategies enable advertisers to reach and engage their target audiences, driving meaningful results combined with Beasley’s extensive digital capabilities.

Measurement and Optimization Approach

Digital advertising allows brands to measure their outcomes, and Beasley Media Group helps companies in New Jersey measure and optimize campaigns. Our strategists will work with you to collect data on interests, passions, behaviors, and demographics to help you find the right audiences. On the back end, we’ll also help design campaigns with an eye toward maximizing key performance indicators.

In display ad performance, we can deliver clear reports on click-through rates and user engagement. This helps to provide a clear picture of various audience interactions and the information you need to optimize for top results. We maintain a similar focus on email measurability, including open rates.

Our strategists also have experience in email marketing through partnerships with Google, Yahoo, and Bing. Your metrics strategy will include the key performance indicators to judge whether your email campaign is reaching the right types of people at the right time. This focus on metrics helps place your ads where they will be seen to attract targeted traffic.

Track What Drives ROI

We provide detailed reporting that shows exactly how your display ads are performing:

Impressions served across devices and platforms
Click-through rates to measure ad engagement
View-through conversions to capture delayed actions
Geo-performance to see which ZIP codes or areas are responding
Audience insights to understand who's engaging and why

Optimize in Real Time

We believe in campaigns evolving more than just running in the background. What’s best, you get to deploy dynamic ad adjustments to improve performance as data rolls in:

Local Support, National Tech

Best of all, you get a local team that understands Fort Myers and a digital infrastructure that competes at a national level. We translate analytics into action to ensure that all the gathered data leads to peak results.

Launch Your Display Campaign

Display advertising in the digital age offers brands new and evolving options to communicate their messages and target audiences via websites. Beasley Media Group can serve as your partner to find the right venues, messages, and formats for your New Jersey community. We’ll aim at the networks and sites with the broadest reach and help you target and retarget the most promising customer candidates. Launch Your Display Campaign today.