New Jersey - Newsletter Advertising
Newsletter advertising is one of the most effective ways to target your specific audience. A newsletter goes straight into a subscriber’s email without having to use third-party platforms.
In order for a person or company to receive an email, they sign up on a subscriber list, basically giving you permission to send them the newsletter. You have a very targeted and open-minded audience with email marketing. Instead of trying to catch a customer or potential customer’s attention with catchy ads, you send a well-crafted email with relevant content to the subscriber. Content can include updates on your business, a new product launch, seasonal products or services, or special events.
Running a successful newsletter campaign requires time and the knowledge of how to craft an engaging newsletter your subscribers will want to open, read, and engage with. Our experienced team at Beasley Media Group knows how to create the perfect newsletter, when to send it for optimal results, and how to get your readers to open and engage with the content. When you partner with Beasley Media Group as your New Jersey ad agency, you’ll see a boost in brand awareness, more traffic to your website, and ultimately more sales.
How the Beasley Media Group Uses Email Marketing to Boost Your Business
Our talented copywriters know how to create a headline for your newsletter that gets subscribers to open the newsletter. One of the challenges many businesses face with their email marketing is getting their subscribers to open and read the message. Without the right headline, irrelevant material, or too frequent newsletters, subscribers may get weary of receiving the newsletter and just delete it or unsubscribe completely. Once you’ve lost a subscriber, it can take a lot of time and work to get them to re-subscribe.
We create content that is timely and relevant to your subscribers so they not only open the email but read it and take action on it. Let’s say your art gallery is holding an open house specifically for your subscribers and their guests, and there’s limited space for those who can attend. Your newsletter goes to a specific target audience interested in art or your gallery, so they may be quite interested in attending this exclusive event.
Being invited via this email makes them feel special, and when they attend the art gallery opening with a guest, they will probably buy a piece of art, and hopefully their guest will sign up for your newsletter. Our team of copywriters and email specialists knows precisely how to word the newsletter to get people to RSVP and show up to your event.
Newsletter Sponsorship Opportunities
Another way of building your brand awareness is through newsletter sponsorship opportunities. You partner with a business that aligns with your product or service and place a paid advertisement within their newsletter. The ad needs to read naturally so as not to turn subscribers off, and we know how to make organic sponsorship ads that resonate with the target audience.
If you decide to explore newsletter sponsorship opportunities, it’s essential you pair with the right industry to ensure it’s relevant to the reader. Researching the right newsletter takes time. Our newsletter team knows how to define the target audience, find relevant businesses that have a newsletter, and approach them for sponsorship opportunities. Let Beasley Media Group help develop your newsletter sponsorship opportunities.
Newsletter Format Options
We help with two main forms of newsletter formats:
Dedicated Newsletters
A dedicated newsletter is ad-free and focuses on your New Jersey business message. The content is specific to the headline, is concise, and has a clear call to action. You'll have a link to your website or event page that the reader can take action on.
Sponsored Content
As mentioned, a newsletter can have sponsored ads in it. While this is an effective way to reach a target audience, the ad must be carefully crafted to naturally fit into the newsletter to engage the reader.
We Personalize Your Newsletter Advertising
Because newsletter advertising is specific to your audience, we personalize each one to resonate with the reader. Content can be educational, like a small blog, or it can focus on a product, service, or event. The goal of a newsletter advertising campaign is to get your readers to take action, even if it’s just to download a free ebook, sign up for an event, or take advantage of exclusive subscriber deals. We design the newsletter with your brand’s logo, specific graphics, and contact information for a seamless look your subscribers will be familiar with.
How We Determine Your Newsletter Advertising Success
Determining the success of your email marketing campaign requires tools, attributions, and metrics, including:
Open Rate
The open rate is the number of people who open the email out of your subscriber list. A high open rate shows the headline is catchy and the subscriber looks forward to reading the content.
Click-through Rate (CTR)
The CTR shows how many people clicked on a link, image, or call-to-action (CTA) within the content of the email. A high CTR shows us that the content is relevant to the reader, and we are using a strong CTA.
Time on Site
This calculates how long the reader is on the newsletter. The longer they stay on the site, the more likely they are to take action on the message.
Conversion Rate
The conversion rate shows how many people took a desired action after clicking through the email—such as making a purchase, filling out a form, or signing up for an event. It helps measure the overall effectiveness of the campaign.
Bounce Rate
A bounce rate is the percentage of emails that can't get delivered to the subscriber's email box (i.e., spam blockers or deleted email accounts). An email provider looks at the bounce rates and will decide not to deliver emails from you if the bounce rate is too high.
Unsubscribe Rate
People unsubscribe if they find the content irrelevant, spammy, or are getting them too often. In general, you want less than 2% of users to opt out of your newsletter.
Two Simple Ways to Get Featured
We keep your options clear and flexible at Beasley Media Group since every business has different advertising goals. Do you want to be front and center or tucked neatly into trusted content? We’ve got a format that fits.
Dedicated Newsletter Sends
Your message. Your moment. This is a single email or a full email chain that’s 100% about your brand. We build it around your offering, your voice, and your call to action. It’s sent to our New Jersey subscriber list on the day(s) you choose. Moreover, it works since there’s no competition, and your brand becomes the sole focus. Dedicated newsletter sends are ideal for:
- New product or service launches
- Time-sensitive promos or sales
- Event announcements
- Special offers you want maximum attention on
Sponsored Content in Editorial Newsletters
Your business is featured inside one of our regularly scheduled newsletters, alongside high-relevancy content our readers already enjoy. Think of it as a trusted recommendation that shows up during their usual scroll. Your message blends into a content space that people already expect and resonate with. Such sponsored content is ideal for:
- Brand awareness campaigns
- Steady local visibility
- Content that fits naturally into lifestyle, events, or music updates
Make it Personal via Targeting That Hits Home Runs
No subscriber feels special by being just another name on a list. With Beasley Media Group’s email marketing, they won’t. We help you speak to the right people, not just more people. Our usage of smart tools and audience data designs your email campaigns in a style that feels more relevant and performs better.
Location Targeting
You want to reach people in a specific zip code or neighborhood around New Jersey? Done.
Demographics
You can target by age group, gender, household income, or interests.
Timing
You could schedule your content to land at just the right time. Weekday mornings, weekend promos, or event reminders.
Names & Personalization
We can even personalize emails with the subscriber's first name and previously browsed product categories for a more personal touch.
A/B Testing
Unsure about which subject line or headline will hit harder? We'll test both and go with the winner.
Design That Sells (Without Looking Like a Sales Pitch)
Rather than simply looking nice, good design makes your emails actually convert. Our teams at Beasley Media Group structure your newsletter ad so it’s eye-catching, easy to read, and built to get clicks. Every campaign includes:
Mobile-friendly Formatting
Your ad will look aesthetically convincing on any device.
Branding Support
We match your color palette, font type, and tone.
Image and Layout Assistance
We guide you with email design frameworks like the F-pattern, Z-pattern, hierarchy-based, or the One CTA rule.
Design Testing
We preview your ad across devices and email apps so it loads right.
Trackable Results and Benchmarks for Your Newsletter Advertising Plan
Guessing games aren’t a part of our email marketing services. We show you how your campaign is performing and how your audience is responding. Here’s what we’ll share with you:
Open rates: Typically between 28%–35%
Click-through rates (CTR): Often 3%–7%
Time spent on email: Most readers engage for 30–60 seconds
Where and how your ad was viewed: Mobile, desktop location zones
What got the most clicks: So we can double down next time
Follow-up recommendations: Based on real results, not gut feelings
Reach Our Subscriber Network
Newsletter advertising is a cost-effective way to reach a specific audience with high conversion rates that help boost your ROI. Reach Our Subscriber Network at Beasley Media Group to learn more about newsletter advertising. We’ll help you grow your newsletter subscriber list and find newsletters to sponsor your ad. Our team will integrate your advertising campaign across all Beasley Media Group platforms for the ultimate advertising success.