New Jersey - Streaming Audio
Streaming/digital audio offers many opportunities to reach audiences with specific interests—who have opted in to receive the content. Edison research indicates that listeners spend an average of 4.5 hours a day with their favorite podcasts, music playlists, or news programs.
Beasley Media Group can help you access these audiences with digital radio advertising campaigns that drive results with the right audiences. Our team of marketing strategists will help you identify opportunities and target audiences, build strong messages, and extend them using other forms of media within our reach. Consider the possibilities for digital audio advertising to access younger, mobile-first audiences across streaming platforms.
Deliver Your Audio Message Everywhere
Beasley’s audio portfolio starts with terrestrial radio stations with diverse formats ranging from rock to classic hits and oldies. But today, audio is more than just drive-time radio—it’s about reaching audiences wherever and whenever they choose to listen, and those opportunities have multiplied in recent years.
Beasley Media Group helps brands access these opportunities across platforms through an “audio everywhere” strategy, the elements of which can include:
Streaming audio
Broadens listenership outside specific geographic areas, exposing your message to more distant audiences and opening new programmatic audio and digital radio advertising opportunities.
Podcasts
These include partnerships between Podcast Radio and KMG Networks that feature curated programming from leading producers such as TedAudio, Wondery, and more. These offerings are available to brands on a regional basis.
Short-form audio content
This content is developed in partnership with SpokenLayer, to create quick and concise audio segments specifically for time-pressed audiences.
Audio and video pre-roll advertising
This captures listeners before programming starts when they are most engaged with short 15 to 30-second segments.
Targeting Capabilities
Audio delivers unique data that brands can use to target the proper audiences. Some of the most popular targeting options include:
- Location data: This helps brands filter by region to broadcast their messages to the right customers in the right places.
- Keyword data: This involves retargeting ads to users based on information suggested by the content they view.
- Geo-fencing: This capability pushes timely ads to listeners based on specific events, households, and business addresses.
Targeting has become an expansive science, with options expanding to behavioral, demographic, device targeting, and other techniques. The Beasley Media Group team will keep you on the cutting edge of the latest opportunities to reach the right target audiences.
Ad Format Options
Beasley Media Group’s capabilities allow brands to adapt to varying formats, depending on key marketing objectives and specific desires for audience engagement. Our teams will help you produce ads that integrate seamlessly into various streaming services, meeting their technical requirements, as well as through both our podcasts and others. We’ll add your spots where they need to go to reach the right audiences with the right content.
Beasley can also assist with various non-audio formats for integrated campaigns, including display advertising and event sponsorships and promotions. Contact our specialists today to discuss your needs.
Intelligent Targeting to Increase Conversions
Put your brand in the ears of your audience wherever they stream. Programming audio goes far beyond age and gender. We use first-party and third-party data integrations to create multiple audience segments. We optimize campaign delivery by contextual signals and device ID matching. Some of our targeting capabilities include:
Demographic Targeting
Reach by age, gender, income bracket, education level, and more, all powered by external integrations and platform-level data.
Behavioral Targeting
Serve ads based on content behavior like podcast preferences, music genres, playlist types, and specific lifestyle interests.
Geographic Targeting
Geographic targeting: Activate hyper-local geofencing or geo-zoning targeting to reach consumers in specific New Jersey neighborhoods or zip codes.
Device and OS Targeting
Deliver ads based on the listener's device type (iOS, Android, or desktop), listening environment (mobile vs. in-car), or connection type (Wi-Fi, LTE).
Flexible Ad Formats with Companion Options
At Beasley Media Group, our streaming audio services support a variety of ad formats, giving your brand the freedom to engage listeners in the right moment and setting.
Pre-roll Sds (15 or 30 Seconds)
Play before a song or podcast begins. Deliver your message while your audience's attention is high.
Mid-roll Ads
Placed in the middle of long-form content like podcasts to catch your listeners when they're the most immersed.
Skippable and Non-Skippable Formats
You can choose a suitable balance of reach and user experience depending on the platform.
Companion Display Ads
Clickable visuals that appear on the screen while the audio ad plays. Drive users directly to your website or landing page.
Dynamic Creative Variations
Personalize your brand's audio ads based on who's listening. Use factors like location, device, and time of the day.
Sequential Messaging
Deliver a series of audio ads over time to tell a story, reinforce brand awareness, or guide listeners through a buyer journey.
At Beasley Media Group, we are well aware that all ads follow standard audio specs and platform guidelines (such as 44.1kHz audio files, under 1MB in size). Need help producing your audio? We can help you with scriptwriting, voice talent, and editing support as needed.
Measurement and Attribution
Once you invest in streaming audio, how will you know if it’s successful? Beasley Media will work with you to develop appropriate analytics and attribution methods so we can monitor campaigns for continuous improvement. Our addressable geofencing service helps you target ad delivery and monitor related impacts on foot traffic.
We keep on top of emerging new technologies in advertising attribution, so you don’t have to. The opportunities are expanding rapidly to include measurement for audio-related impacts on web traffic, online purchases, or other actions such as app downloads.
Omnichannel Integration
Streaming audio and digital radio advertising offer a powerful platform for your messages, but you can make them even more potent through integrated omnichannel marketing. Beasley Media Group of New Jersey provides a platform of options for amplifying your brand's point of view across other forms of promotion. For instance:
Online display ads
Our network of stations hosts advertising-supported websites that broaden your focus beyond one single market and a few selected audio spots. We can help you design and place digital display ads promoting your products and services, special offers, and brand promises.
Social media
Beasley's direct and online marketing strategists can design a plan for you to capture audiences and leads from platforms such as Facebook, Instagram, Threads, Blue Sky, X, or LinkedIn. Your plan will include strategies for engaging with clients and measuring outcomes, and we can help.
Search engine marketing
Google and other search engines rely on voices of authority to determine what sites to suggest in a particular search query. Let us help build you an SEM campaign that can reach existing and curious customers.
It’s even possible to diversify your ad campaigns within the specific audio format. Our venture with Quu allows brands to synchronize on-aid spots with client logos, text, or other items on various digital platforms, from desktop to mobile to cars.
Launch Your Audio Campaign
With digital/streaming audio consistently reaching more than three-fourths of Americans (according to Edison Research), your business is wise to partner with Beasley Media Group of New Jersey to capture the right opportunities. Audio is our specialty, and we can deliver your brand message everywhere people listen to music and podcasts. Beasley also offers current tools for measurement, attribution, and integration with other marketing channels. Launch your audio campaign today.