New Jersey - Podcast Advertising
Do you have a favorite podcast you listen to? It seems like everyone is listening to podcasts these days, and people from fishermen to celebrities have a podcast show. According to the Pew Research Center, 42% of Americans of the age of 12 listened to podcasts in 2023, and since then, the number has grown. In another study by Backlinko, worldwide podcast spending grew to over $4 billion in 2024, with over 546 million podcast listeners worldwide.
Podcast listeners are a golden audience to target with advertising. They are already engaged with the show, and many listeners feel a bond with their host, trusting what they see, including any ads they read or play during their show. No matter what type of business you have in New Jersey, creating a podcast advertising campaign is a smart choice. However, podcast advertising takes a lot of time and the knowledge of how to carefully craft one for user engagement and conversions.
When you partner with our experienced team of creative advertisers at Beasley Media Group, you’ll have a dedicated staff of professionals to write your ads and research the perfect podcasts to place them on. Podcast advertising is a modern way to boost brand awareness, drive traffic to your website, and increase revenue for your New Jersey business.
Overview of the Beasley Media Group Podcast Network
The Beasley Media Group has its own podcast network called Podcast Radio US. Currently, the network has four stations: Podcast Radio Carolinas, Podcast Radio Detroit, Podcast Radio Southwest Florida, and Podcast Radio Tampa. We have plans to expand our network to include other areas of the United States.
With this podcast network, you can listen to diverse shows ranging from crime to fashion, sports to culture, and everything in between. We also broadcast popular talk shows like TedTalks, Evergreen, Corus, and Wondery. Tune into Podcast Radio US to hear the latest shows.
Benefits of Podcast Advertising and Podcast Sponsorship
Podcast advertising targets a very specific audience, and you can pinpoint and finite your ad to the target audience. For example, if you own a fabric store, consider placing an ad on a podcast that talks about quilting or knitting. That’s a very specific audience.
Or, if you specialize in fishing and camping equipment, place an ad on a podcast that talks about fishing and overnight trips to local New Jersey lakes and rivers. As you can see, the target is very niche, and you can attract the listener’s ear with the right type of podcast ad.
In addition, consider podcast sponsorship opportunities. You partner with a podcast host and pay them to read your ad aloud during a natural break in the show. The listeners already trust the host and are more than likely to take action on the host-read ad, resulting in traffic to your website or an increase in online sales.
Find Your Niche
Determining Demographics Through Listening Data
Many podcast listeners are fiercely loyal to their hosts and look forward to hearing their favorite shows. We can determine which podcast is most suitable for your ads by gathering data from specific criteria of the listener. This includes age, gender, location, income levels, education, and interests. We gather this information using specific tools, like social media analytics, surveys, and podcast directories that prove metrics.
With this data, we can fine-tune the ad based on the demographics and your business. Using podcast listener demographics is essential in helping our advertising team create the ideal podcast advertising campaign for your business.
Podcast Ad Format Options
Ad placement is as important as understanding the demographics of podcast listeners. The three main types of ad format options include:
Pre-roll ads
Pre-roll ads are quite common and effective. They are placed at the beginning of the podcast show when many listeners are settling in to listen to their favorite podcast. The user is already listening to the show and may often engage with the ad while waiting for the host to begin talking on the topic.
Mid-roll ads
Mid-roll ads can also be effective if they are crafted properly and are host-read. These ads will play during a natural break in the podcast. As the listener is already engaged with the show and in listening mode, you have their full attention during the reading or pre-recorded ad.
Post-roll ads
Post-roll ads appear at the end of the show. This ad placement requires a catchy hook to keep the listener tuned in, as they may be ready to move on to something else after the end of their podcast show.
How the ad is presented also can have an impact on the engagement and conversion rate of the ad. Delivery options include:
Host-read ads
Host-read ads, or sponsored podcast ads, are highly effective in conversions. The listener usually trusts what the host is saying, and if the host says something about an ad, the listener will most likely act on it.
Pre-recorded ads
A pre-recorded ad is professionally scripted using a professional voice talent to read the ad. Placement of these ads is crucial to deliver the message while captivating the listener and grabbing their attention.
Our advertising team at Beasley Media Group understands the nuances of podcast advertising, whether it’s writing a natural-sounding host-read ad or writing and voicing a pre-recorded ad. We can choose the best method of delivery and placement with our carefully crafted podcast ad.
How We Determine the Results of Your Podcast Advertising Campaign
Results and conversions are the goal of podcast advertising, and we use touchpoints and attribution methods to see how effective the campaign is. With foot traffic attributions, we gather how many listeners physically visited your store. With digital attribution methods, we can see how many listeners went to your website and took action on your message. This data helps us and you, as the business owner, determine the ROI of the podcast advertising campaign.
Get Podcast Advertising Rates
Podcast advertising will continue to grow, and you want to take advantage of this lucrative way of advertising. Explore Our Podcast Network at Beasley Media Group for podcast advertising rates, podcast sponsorship opportunities, and to learn more about our podcast network, Podcast Radio US. We can also help you with a variety of advertising campaigns, from display ads to in-dash radio ads. Beasley Media Group is a full-service ad agency ready to help you boost your New Jersey business’s revenue.