Digital Marketing That Goes Beyond Clicks
New Jersey - Digital Marketing Services
The fragmentation of media gives marketers a lot to decide when planning campaigns. Choosing the right channel is a start, but leads to other questions about audience, frequency, format, and integration, just to name a few. Beasley Media Group in New Jersey is well-situated to help you find the answers. Our digital marketing services are aimed at helping develop winning multi-channel campaigns that reach customers and prospects and deliver ROI. Here’s what Beasley offers.
Strategic Approach to Digital Marketing
By keeping your audience and end objectives top of mind always, Beasley Media Group takes a strategic approach to digital marketing. Our disciplined process leans on data-driven insights to guide creative decisions, producing the most effective campaigns. The pillars of our approach include:
Research
Developing audience personas to shape writing tone, message selection, and channel strategy.
Omnichannel outlook
Using broadcast, display, social media, search, email, and audio advertising to reach customers and prospects where they spend their time.
Data
Gathering the data and using the latest tools in analytics, A/B testing, AI optimizations, and performance measurement to shape and refine the campaign.
Performance focus
Because we start with your goals, we collectively can see how the work is performing and make changes as necessary.
Targeting
Customizing campaigns not just to make them more personal but to address an individual's needs and wants.
Transparency
Providing timely reporting to showcase the impact and value of your investment.
Service Integration Benefits
Your customers have a diverse set of experiences and interests. Beasley Media Group understands that a winning campaign is one that spans different channels. Our strategic philosophy is based on integrating efforts across multiple channels to get the highest ROI.
Our group offers recognized local brands and community personalities as a way of driving excitement around your brand. We can put your message out across numerous channels, adapting to form and function as the strategy takes shape.
Our biggest asset is the station coverage in New Jersey, with broadcast opportunities in some of the nation’s most affluent areas. Listeners rely on us for music, news, sports, and commentary. But we also pursue opportunities in locally relevant websites, podcasts, and more. Our reach will help get you in front of customers across platforms.
Measurement and Reporting Capabilities
Digital marketing provides brands with something they rarely had in the traditional world: the ability to gain feedback and learn from target audiences, often in real time. The marketing strategists at Beasley Media Group of New Jersey offer extensive expertise and abilities in building measurement and reporting strategies that will help you judge your return on investment. Our capabilities include:
- Real-time analysis: Beasley's expanded use of the Veritone AI platform, aiWARE, allows brands to get instant feedback on campaign performance, letting them assess and make immediate data-informed adjustments.
- Customized reporting: We'll work with your team to provide detailed insights on the metrics that matter most to you in the form that makes the most sense.
- Audience insights: As your digital marketing agency, we can help build an integrated strategy across audio, digital, email, newsletters, and event platforms. The data comes together to tell a story about your customers that will help you meet or exceed ROI targets.
Our experts also understand and can help you apply other measurement methodologies based on your needs. This can include efforts such as attribution tracking, A/B testing, geofencing, and cross-device reporting, as well as social media analytics.
Team Expertise and Certifications
The expanding number of marketing platforms means there is always something new to learn. Beasley Media Group works hard to stay current on the latest technology and tools. To offer a seamless customer experience, our team has taken the time to obtain industry credentials, including:
- Marketo Certified Expert
- Google Ads
- Marin Software
- Google Analytics
- WordPress Essential Training
- ExactTarget Certification
- Adobe InDesign CS6 Certification
- WordPress Mobile Solutions Certification
- Adobe Illustrator Certification
As applied to your individual circumstance, these qualifications, as an expression of our expertise, will help you build a proven digital marketing campaign that gets results.
Technology Partnerships
As a leading digital marketing agency, Beasley Media Group has also built industry relationships over the years that provide clients with cutting-edge capabilities in advertising and digital marketing. A few examples include engagements with:
- SpokenLayer specializes in short-form sponsored audio content delivered on platforms such as Amazon Alexa and Google Assistant.
- Quu provides technology that clients can use to synchronize logos, text, and other visual elements with over-the-air advertisements so that they appear on dashboards, desktop computers, and mobile platforms.
- SPECai, a partnership with ENCO Systems, Benztown, and Compass Media Networks available across all Beasley-owned and operated radio stations. The platform allows clients to produce high-quality customized advertising.
These partnerships demonstrate Beasley Media Group’s commitment to leveraging cutting-edge technology to help you get the most out of your advertising dollars.
Success Stories
Beasley Media Group is a broad-based, full-service digital marketing agency committed to serving your needs. Our marketing and advertising solutions scale to businesses of all sizes and support a wide range of industries, such as retail, automotive, healthcare, technology, and others.
This engagement across industries allows us to address all your needs, whether focused on broadcasting, programmatic or display ads, email and newsletters, or other forms of digital marketing. The addition of our streaming capabilities across podcasts and digital radio also helps differentiate our solutions.
Schedule a Digital Strategy Session
The opportunities in digital marketing require paying careful and continuous attention to numerous details. The team at Beasley Media Group takes a strategic approach toward building campaigns that get results. We offer extensive expertise across all elements of online marketing services, backed by certifications and technology partnerships. Contact us for a strategy session today so you can become our next success story.