New Jersey Content Marketing Services
As advertising moves more into the digital world, a subtle way of advertising is arising, and it’s called content marketing. What is content marketing? Instead of direct advertising and pitching your products and services, content marketing gives new and potential customers content-driven material that’s educational, useful, and relevant to show your brand’s authority on a topic.
Build Brand Authority and Drive Leads with Engaging, Trust-Building Content
Content marketing gives customers helpful and relevant content they look forward to receiving as opposed to traditional advertising, which can cause ad fatigue if not used properly. As customers and potential customers look forward to getting more content through informative blogs, relevant social media posts, emails, and videos, they are keeping your brand at the forefront of their minds. This subtle form of marketing through expertise and the sharing of knowledge is a smart and modern way to boost brand awareness.
At Beasley Media Group, our experienced team of copywriters, newsletter writers, videographers, and voice talents uses a strategic plan to create valuable information that users will want to engage with. We enjoy content marketing for its organic approach to reaching new customers and keeping loyal ones for your New Jersey business.
Beasley Media Group's Strategic Approach to Content Planning
Our team at Beasley Media Group develops content that tells a story, solves a problem, or teaches new skills. We deliver the content to the right platform at the right time for high customer engagement.
For instance, during the summer, we may write a blog for your website talking about the best way to enjoy a day at the New Jersey shore. While this information isn’t selling a product or service, people will appreciate the information and look to you for more helpful advice. If you have a business selling camping equipment and people read the blog on your website, they may buy a beach shade tent from you based on the advice you gave them.
We use keywords to enrich search engine optimization (SEO). For the above example, we might use words like “beach shade tents,” “how to minimize sun exposure at the beach,” or obvious ones like “Jersey shore.” When people search on the internet for those keywords, your blog will appear high on the search engine pages. This will encourage people to click on your website and read the relevant and useful information. From there, they may make a sale from you.
Our Beasley Media Group’s expert content marketers know how to write engaging content that your customers will find informative and help them solve a problem. Make us your content marketing partner, and you’ll see customer engagement and increased revenue.
Tailored Content for Every Audience Type
Content marketing goes beyond a single content type. While your target audience belongs to a certain category, each potential customer’s content consumption behavior varies.
At Beasley Digital, we develop various forms of content that are tailored to your industry, business goals, and audience type. Our content creation expertise includes (but is not limited to) the following:
Blog posts and articles:
This form of content includes educational, SEO-optimized pieces that answer customer queries and help increase organic traffic.
Website copy and landing pages:
This includes content designed to convert visitors into customers.
Ebooks and whitepapers:
This content includes in-depth resources that position your brand as an industry thought leader.
Case studies and testimonials:
This content showcases real success stories that build customer trust and drive purchase decisions.
Video and multimedia content:
We create engaging visual content that captures attention and improves customer retention.
Social media content:
We create posts for all major social platforms, including Instagram, Facebook, X, and many others, to drive engagement and brand awareness.
Email newsletters:
This includes personalized content that nurtures leads and strengthens customer relationships.
Content Marketing Types and Formats
Content marketing formats and platforms include blogs, newsletters, white papers, social media posts, videos, and ebooks. If we write a free ebook titled “The Best Ways to Shampoo Your Dog” for your dog grooming business, it gives you credibility on the topic. Giving the book away for free shows customers you care about them and want to help improve their lives or solve a problem for them.
Social media posts are another valuable type of content. If you have a gardening store, post a video on social media platforms showing how to prep your garden for spring using specific tools. Without selling the product (the gardening tool), the viewer will see how easy and effective gardening prep is. Because you are the authority on the effectiveness of the tool, they will take your advice and likely purchase it.
Newsletters are another great way to give your audience helpful information, whether it’s sharing a recipe or a monthly helpful tip related to your business. Beasley Media Group is an expert at content marketing types and formats, and we’ll implement a content strategy unique to your New Jersey business.
Our Production Capabilities
We can create videos, audio recordings, blogs, ebooks, newsletters, white papers, and ebooks at our full-service ad agency. We can make a video of you showing how to use something, a voice recording of you giving a guided meditation, or write an ebook and distribute it to the right channel for customers to download. Our team has all the equipment and knowledge to create content across all formats and deliver it to the right platform.
Measurements and Optimization for Optimal ROI
How will you know if your content strategy and content marketing plan are working and delivering a positive ROI? We use various metrics and attribution methods to track customer engagement and conversions.
We look at open rates and click-through rates for newsletters, analyze touchpoints through social media posts, and use foot attribution data to see how many customers come to your store. We look at your website and collect data that shows how long someone is on the site, especially if they are reading a blog, and can track their engagement, whether they navigate to another page or purchase something from your site.
Our goal through content marketing is to make you an authority on your topic to help build trust. When people trust a brand, they often do business with them. Through strategic content planning, determining your target audience, and using metrics and attribution methods, our team at Beasley Media Group will build a robust content marketing campaign that will show optimal ROI for your New Jersey business.
Develop Your Content Strategy Today
Content marketing is gaining strength in the world of marketing, with major corporations incorporating this type of communication to gain new customers and retain old ones. Develop Your Content Strategy at Beasley Media Group to learn more about our content creation services and strategies to boost brand awareness and drive traffic to your website. Let us help you be the authority on your given topic to drive engagement and create conversions.