New Jersey Search Engine Marketing (SEM) Services
Drive Qualified Leads with Expertly Managed Google Ads and Paid Search Campaigns
Search engine marketing (SEM) is one of the most powerful marketing strategies you can use if you’re trying to generate more sales for your business. The reason? Intent. You’re reaching customers who are going out and searching for products and services with the high intent of making a purchase. In fact, people who click on pay-per-click (PPC) ads are 50% more likely to make a purchase than those who navigate to a website through organic search results. And with the help of paid search, you can ensure you’re showing up at the top of the search results for the keywords they’re searching for.
However, navigating PPC consoles can be complicated, and closely monitoring ad performance is tedious. And, at the end of the day, is that really the best use of your time as a New Jersey business owner? What you need is a partner who understands the complexities of paid search marketing and how to write ads and develop landing pages that will convert.
Multi-Platform Expertise
Beasley Media Group can be that partner. We are a leader in providing digital marketing solutions in the New Jersey area and have decades of experience helping businesses across multiple industries generate more leads and increase sales through paid search marketing. We rely on data-driven strategies to make sure our clients’ budgets are used wisely, targeting the right people with the right message at the right time.
Generate More Leads and Sales with Paid Search Marketing
According to Google, businesses across industries make $2 for every $1 they spend on PPC ads. This can be great news for businesses that have mastered search engine marketing and are ready to scale up. However, if you're trying to see what converts through trial and error, your ad spend can quickly be wasted on irrelevant clicks, inefficient bidding, and underperforming campaigns. With Beasley Media Group as your partner, you don't have to worry about that. We're experts in the following platforms:
Google Ads
Google is the biggest ads platform in the world, making up 90% of the search engine marketing and accounting for 39% of global digital ads revenue in 2023. This creates an enormous opportunity for any business looking to dramatically increase the number of leads and sales. It's also why you want someone with a proven track record managing your ads.
At Beasley Media Group, our team specializes in creating, managing, and optimizing Google Ads campaigns that drive high-intent traffic to your business. We also leverage advanced tools to help our clients achieve lower cost-per-click (CPC) and higher click-through rates (CTR).
Microsoft (Bing) Ads
While Google is the big player on the block, you shouldn't overlook the impact Bing ads can have on your business. Bing is the second largest search engine in the world and has over 6.1 billion monthly active users. There also tends to be less competition for popular keywords, which means it can be a more cost-effective way to reach your audience.
Display & Retargeting Ads
Have you ever clicked on an ad and then had that same ad follow you around the internet? That popular marketing strategy is referred to as retargeting. While search ads capture immediate intent, display and retargeting ads keep your brand top of mind. Our team of experts creates display ads that attract new customers and uses retargeting strategies to bring back people who have interacted with your brand but haven't converted yet.
Understanding Targeting and Bidding Strategies
Making sure you select the right keywords is essential when you’re running a PPC campaign. However, that’s only half the battle. Our team uses advanced targeting techniques like geographic and demographic targeting, audience segmentation, and device-specific optimizations to make sure we’re targeting the right people. We also use both automated and manual bidding strategies to make sure you’re getting the most from your ad spend.
Optimizing your Ad Creatives and Landing Pages
Designing the perfect landing page is an art form. It involves pairing benefits-focused messaging with high-quality images and clear calls to action. The best landing pages also clearly demonstrate what sets your product or service apart from the competitors with a unique selling proposition (USP).
Our team excels at creating ad copy that resonates with audiences. This ensures we get the highest number of clicks to the landing page. We then make sure that the landing page has the right messaging and clear calls to action to maximize your ROI. We don’t stop there, though. Our team also spends a lot of time on user experience (UX). This means making sure the page looks good on mobile devices, that it’s easy to navigate, and that it loads quickly. We also use A/B testing to experiment with different versions of the page and identify the one that’s performing the best.
Work with a Trusted SEM Partner
Search engine marketing is complicated. And it can be expensive, with a lot of money wasted, if you don’t know what you’re doing. Strategy and precision are essential if you want to turn clicks into customers. Instead of trying to go it on your own, let us help. At Beasley Media Group, our team will handle everything from campaign creation and ad optimization to budget management and performance tracking. Our goal is to make sure you’re reaching the right people at the right time.
Don’t let a lack of know-how or wasted ad spend hold your New Jersey business back. With our analytics-driven approach and decades of experience, we’ll help you maximize your ROI and drive real results. Contact us today to boost your search visibility.