New Jersey Website Development Services
Build a High-Performance Website That Converts Visitors into Customers
Millions of people search the internet for information, goods, services, and companies every day. Many people search for websites that will solve their problem, like finding a plumber when they have a broken water pipe or a gift shop when they need a present for a party. If you don’t have a website, the only way people are going to know about your New Jersey business is if they have heard about you from someone else, done business with you in the past, or happen to stumble into your brick-and-mortar storefront.
A better solution than hit-or-miss is to have a website. Keep in mind that not all websites are equal. You need to have one that has been curated for search engine optimization (SEO) to help you appear at the top of the search engine page. In general, people searching for a business will often choose the top results from the search engine results page (SERP) just for ease and to avoid scrolling fatigue. When you partner with Beasley Media Group for website development, we help ensure your website will rank high on the SERP ratings to boost brand awareness, drive more traffic to your website, and create more sales.
How Beasley Media Group Creates Conversion-Focused Websites
The goal of a conversion-focused website is to get users to take action from what they have discovered on the site. Do you want customers to call you for an appointment? Or do you want them to sign up for a membership or newsletter, or request a quote? You need to have concise language telling your customers what you want to do with a strong call-to-action (CTA) that’s easy to find.
Our websites use clear, action-oriented words along with rich visuals that engage the customer. Our website development team places contact information clearly where anyone can see it without endless searching for the phone number or address. We place buttons that are easy to access and state what the goal is, such as “Order Now” or “Call Now.” Customers may lose interest in a website that doesn’t offer them quick solutions, and our team at Beasley Media Group gets your website high on the SERP rating and uses language to get conversions.
Our Design Approach and Process
After a consultation with you and your marketing team, we’ll get the information to build the website, including contact information, your about information, a menu of services or products, and other pertinent information. With this information, our team will pick the preferred platform and host for your website.
We’ll add photos or videos, optimize the HTML code for fast responsiveness, and use SEO and keywords that boost your page’s ranking. Our experienced web design team can customize your website for any screen size with a mobile optimization focus for users on the go. With our responsive web design, you’ll see a positive return on investment (ROI) with a conversion-focused website.
We Handle the Technical Capabilities and Platform
Creating a website has a lot of behind-the-scenes work, especially if you want one for mobile optimization and fast responsiveness. A website needs the right host and platform to showcase your gallery that loads quickly on a desktop, laptop, tablet, or smartphone. While you may not need to build a website writing code, you do need to know the foundation of how coding works, why it does what it does, and how to spot errors that may cause issues for users.
Our team knows how to write the code necessary to optimize the website, add information as your business needs change or evolve, and manage the domain and website host provider. We take care of all the technical aspects of building and managing your New Jersey business website.
We Have UX/UI Expertise
Having an engaging, visually rich, and contextually relevant website increases the user experience (UX.) To accomplish a positive UX, you need a visual and interactive user interface (UI) to help engage the customer and guide them to take action. UX is about how the user experiences the product by interacting with the website by clicking on a link or hitting the Chat button and ultimately taking action on what we’ve asked them to do.
We boost the UX by using your brand’s voice naturally, the load speed, how easy it is to navigate the website, and relevant content. UI is an essential part of UX, and we build websites that have rich visuals and relevant content, are easy to navigate, and load quickly. Our action buttons and links are clear and concise, and we ensure every link works properly to keep the UX positive.
Managing SEO Integration
One of the goals of having a website is to rank high on search engines so people can easily find you. One of the keys to being high on SERP is through SEO integration. At Beasley Media Group, our team knows how to use keywords, how to build the website architecture for easy search engine crawlability, and how to set up Google Analytics tools using Google Search Console.
We design websites that are attractive to search engines with SEO website optimization tools and wording. With thoughtful and professional SEO integration, your website will appear at the top of search engines, resulting in more traffic to your website and increased conversion rates for a positive ROI.
Complete Maintenance and Support
Once we build a website, we’re here to help you maintain and update it. If you add a blog to your site, which can help you rank higher on the search engine pages with relevant SEO-rich language, we can help you craft it and upload it as needed. As seasons change, your products or menus change. Or you might need new pages added to your website. You can count on our website development team at Beasley Media Group to be here for all your website needs.
Software and plugin updates:
We maintain the most recent versions of the content management system, as well as plugins and frameworks for functionality and security.
Code optimization:
We improve code to decrease errors and increase performance.
Applying security patches:
We mend security loopholes, although rare, to guard against vulnerabilities.
Speed improvements:
We investigate and enhance server response, code, and image quality to improve load times.
Database optimization:
We continually maintain and clean your database to ensure your website performs seamlessly.
Server maintenance and optimization:
We ensure the host environment is operating effectively.
Resolving technical issues:
We regularly check and resolve broken links that form errors or display issues.
Regular backup and restore:
We back up your website regularly and provide a speedy recovery in case of website problems.
Emergency support:
We offer help with troubleshooting, responding to inquiries, and resolving urgencies.
Request a Website Consultation
Are you ready to boost your New Jersey business with a robust SEO conversion-focused website? Request a Website Consultation at Beasley Media Group to get started on your project. Ask to see our website portfolio, our design process, and after-development support. Our experienced advertising team at Beasley Media Group can help you not only with your business website development but also with your entire New Jersey business advertising campaign. We look forward to partnering with you as your ad agency.